The Human Being Work that ChatGPT Won’t Replace
It’s no secret that we’re creatives. And our industry is facing upheaval from the birth of AI technology like ChatGPT.
We’re not worried. Here’s why.
We put words to who organizations and leaders truly are. All to help them live, sell, and grow their missions.
This means that in our work, the purpose of content creation is not just the output but the process.
The process of helping clients to:
explore with curiosity
know their inner thoughts, beliefs, and goals about their work
ask "how does each piece fit into the whole?"
have the discipline to tell that story (again and again)
At Parable, we help leaders and organizations know themselves. And then present the truest, most compelling version of their work to the world.
Together, we explore.
This is human being work.
The greatest climbers in the world could charter a helicopter to the summit of Everest. But they don't. The idea would be laughable.
The point isn't just getting to the top.
The point is the climb.
Christina is a writer, speaker, and Founder of Parable. To get in touch with her, reach out to christina@findyourparable.com.