We uncover the message that makes all the difference.

The right words change everything.

That feeling you get when a question you’re wrestling with gets a fresh perspective. That deep resonance, the click, the moment of a-ha. Whatever you call it, there’s no going back once you feel it and going forward takes on a whole new level of urgency.

Together, we find it.

Parable equips you and your organization to chart a new course for growth. We distill who you are, where you are going, and your hidden and not-so-hidden impact. We do it by listening, lifting up what is already yours, making connections that others don’t see, and reflecting it back in a whole new light.

Our Services

We work with organizations to uncover who they are, where to focus for optimal impact, and how to talk about it along the way. Check out some of the ways we do this best.

Charting a path for growth means first knowing and articulating who you are. Our visioning sessions and resulting counsel will help you get there, and fast.
Growing your base of clients or constituents means being disciplined in how you talk about your work. We help you succinctly articulate the "what," "how," and "why" of your organization so that you can talk about it with confidence and inspire others to get on board.
For organizations looking to grow, selecting the right priorities to focus on is crucial. Our planning sessions help you do just that, all inspired by your mission and vision.
How you talk to your team is as important as how you talk with clients and partners. We bring intention to culture codes, HR handbooks, benefit explanations, internal presentations, and more to prioritize the people you need the most: your colleagues.
Words matter. Whether it is sales collateral, website copy, book proposals, full manuscripts, or anything in between, we provide content that cuts through the noise and captures the curiosity of your audience.